Cultural Olympiad – West Midlands Legacy Trust Programme
Summary
- Legacy Trust UK is an independent charity whose mission is to
support a wide range of innovative cultural and sporting activities
which celebrate the London 2012 Olympic and Paralympic Games and
which will leave a lasting legacy in communities throughout the
United Kingdom. Legacy Trust UK is funded by a £40 million
endowment from the Big Lottery Fund (£29m), Department for Culture
Media and Sport (£6m) and Arts Council England (£5m).
- Funding of £2.24m was awarded to the West Midlands from the
Legacy Trust UK for the first activities and events designed to
build a cultural and sporting legacy from the 2012 Games
Summary of
Projects
Dance
Programme – People Dancing (1.7m)
- Dance programme of activity across the region – with particular
focus on youth dance, community level activity, main focus is on
enabling: i.e. participation in dance leading to artistic, cultural
and health benefits
- Target is to engage over 400,000 people across the West
Midlands
Community Olympian Games
(0.5m)
- Community Olympian Games toolkit and training (marriage of
sport and culture – poetry reciting, creative writing,
singing…….).
- Toolkit will be available on line in 2010.
Potential
Benefits
- Working with new audiences, trying new mediums and forging
partnerships where there just wasn't the impetus to
previously.
- Promotion and profile (status)
- Connection with a new and broader target audience thought the
inspiration of the Olympic brand
- Opportunity for creative thinking and to promote activities in
new and unusual venues
- Inspiration of the Games to act as a catalyst for enhancing
existing programmes and plans and a vehicle to support delivery
plans. For example – a number of the LAA targets
Key Contacts
Additional
Information
- Legacy Trust activities will not automatically be awarded the
Inspire Mark and will have to go
through the application process
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