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Community Games

Introduction

  • The West Midlands Legacy Trust programme, 'Moving Together', is about bringing communities together from all backgrounds and locations to celebrate the Olympic and Paralympic Games through mass participation in sport and dance and in so doing persuade them to get their own bodies moving. 
  • 'Moving Together' represents a realisation of William Penny Brookes' and Pierre de Coubertin's visions for the modern Olympic movement as a marriage of sport and the arts.  There are two strands of the programme – People Dancing and Community Games.
  • The Community Games will enable communities across the region to stage their own community event, drawing on the inspiration of Dr William Penny Brookes' original concept for the Wenlock Olympian Games in Shropshire.  The vision is for the Community Games programme to create a region wide, street – level celebration of sporting and cultural abilities, run by communities for communities. 
  • The Community Games programme in 2009 is a pilot programme which will help decide how best to support Community Games Events in 2010, 2011 and 2012.

Evidence

Community Games Activities

  • The idea behind the Games is to bring communities together to organise a sporting and cultural festival, creating the community's own "Olympics"
  • The Community Games events will be decided upon by each local organising committee.
  • The event might typically begin with a parade or opening ceremony organised by local children.  The parade and opening ceremony might involve parading of flags and banners, music and dance.
  • It is envisaged that there will be a variety of sports events for the whole community but it is also envisaged that the games will also include fun activities, dance and music.

Sports Events and Games

  • The Games can be structured in 2 ways:
    1. Competitions in which local people or local teams train in advance for their chosen event
    2. Taster sessions and coaching sessions supported by follow up information on local opportunities and clubs
  • Competitions/taster sessions could be held in a range of sports:
    • BMX Biking
    • Skateboarding
    • Climbing Wall (and mini boulders)
    • Basketball
    • Penalty shoot-out
    • Futsal
    • Archery
    • Tag rugby
    • Athletics events
    • Dodgeball
    • Fishing Competition
    • Tug of War
    • Frisbee
    • Skipping
    • Boccia
    • New age Kurling
    • Walking
    • Cheerleading
    • And lots more...........

Cultural Activities

    • The Opening Ceremony.
    • Dance
    • Storytelling
    • Fashion show
    • Talent Competition
    • Poetry
    • Slam Poetry
    • Drumming workshop
    • Dance Groups
    • And lots more...........

 

  • The opening parade might typically begin with a parade or opening ceremony organised by local children.  The parade and opening ceremony might involve parading of flags and banners, music and dance.
  • At the front of the parade there could be a community flame, this doesn't need to be a real flame but could be something symbolic or a particular image that represents the community.

Geographical Impact

  • This programme can be rolled out across Worcestershire, focussing specifically on priority areas

Relationship to LAA Targets

  • The Games have the potential to impact on:
    • Percentage of people who feel they belong to their neighbourhood (NI 2)
    • Adult participation in sport (NI 8)
    • Obesity among primary school age children in Year 6 (NI 56)
    • Young people's participation in positive activities (NI 110

Branding

  • Inspiration of the Olympic brand – strength (positive buzz) of the Olympic brand can create the potential to access new and broader markets and add significant profile and value to a local event.
    • Access to non-commercial Olympic brand – the Community Games has been awarded the Inspire Mark. The Inspire Mark is part of the London 2012 brand family and recognises that a programme has been 'inspired by London 2012' and reflects the values of the Olympic and Paralympic Movements. The mark is based on the official London 2012 logo.
    • Use of the Raising Our Game Olympic brand - Worcestershire is represented by the Raising Our Game (ROG) brand, which has been endorsed by the London Organising Committee for the Olympic and Paralympic Games (LOCOG) and represents the Olympic values.   

Potential Legacy

  • An annual Community Games in communities across Worcestershire and Herefordshire up to and beyond the 2012 Games
  • Local people training towards competition events with 'typical' training programmes available to download – achieving or working towards the 3 x 30 mins activity target
  • Local people more inspired to take up a sporting or cultural activity and greater awareness of local opportunities (e.g. clubs, groups and leisure facilities)
  • Toolkit:  Each community will receive a toolkit. The toolkit will include information on how to run individual activities, typical target market, equipment and resource requirements (manpower and financial). In addition, examples of best practice will also be included. Groups can then select a range of sporting and cultural activities from the toolkit to suit their geographical and resource capacity and so tailor the Games to the individual needs of communities.

Governance & Accountability

  • The Games are for the community to be run by the community. Therefore each participating community will need to create an 'Organising Committee' (or 'Project Management' group) to organise, run and develop the Games
  • The community Games will be delivered in partnership across a range of agencies and organisations, for example,  sports sector, health sector, cultural sector, voluntary and community sectors and local clubs (and possibly private sector sponsorship)

Key Contacts

  • Anybody who’s interested in finding out more about running a Games event in their area should contact Naomi Temple, Legacy Trust Programme Manager from the end of October onwards at Naomi.temple@artscouncil.org.uk  .
  • Worcestershire 2012 Opportunities Coordinator: Peter Turvey pturvey@worcestershire.gov.uk .

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This page was last reviewed 15 March 2010 at 10:25 by Web Team.