Raising Our Game Marketing and
Promotional Products
Worcestershire's and Herefordshire's 2012 plans are represented
by the Raising Our Game brand (endorsed by the London Organising
Committee for the Olympic Games) which will tie in all Olympic
themed work; represent the values of the Olympics and raise the
profile of 2012 related projects, initiatives, themed events and
activities in the two counties
- Logo
- e-banner
- Pull-up banner
- Horizontal
banner
- Leaflets
- Poster
- T-shirts
- Pin badges
- Flag
- Symbol of Inspiration
- Protocol
1. The Raising Our Game logo
2. ROG 'Inspired?' e-banner
3. Pull up banners
4. Horizontal Outdoor Banner
5. Leaflets
(4 pages) - Information on all the opportunities
and activities for Worcestershire and Herefordshire relating to the
2012 Olympic and Paralympic Games
6. Poster (A3)
7. T-Shirts in white
(Medium, Large and Extra Large) - Limited availability
8. Pin-badges
9. Flag
(Large: 2800x1400mm) - Traditional rope and toggle to attach
to flagpoles
10. Symbol of Inspiration
(Dimensions: 150cm (h) X 75 cm (w) X 50 cm (d))
- The Symbol of Inspiration is a life-size representation of
the Raising Our Game logo and will be available though out the
Cultural Olympiad (2008 – 2012).
- The idea is for the symbol to move from event to event, from
organisation to organisation, across Worcestershire and
Herefordshire.
- The principle of the Symbol is to tie in all Olympic themed
work; for it to represent the values of the Olympics and for it to
raise the profile of 2012 related activities in Worcestershire
- The Symbol itself is made of recyclable material and was
created by students of Baxter College in Kidderminster.
11. Protocol for use of Herefordshire
and Worcestershire Raising Our Game logo
Objectives
- To establish a protocol that encourages and supports the wide
scale use of the 'Herefordshire and Worcestershire Raising our
Game' brand for any non-commercial 2012 related activity across the
two counties achieving maximum impact of the local brand by
protecting its use through a consistent approach, whilst at the
same time ensuring adherence to LOCOG
brand guidelines.
- In essence activities taking part within the two counties with
an Olympic theme should either carry the symbol, claim they are
'Raising their Game' or indicate a link to the 'Raising Our
Game' movement.
Background
- The partners involved in 'Raising our Game' are leading the
development of a sustainable local legacy based on the varied
opportunities arising from the London 2012 Olympic and Paralympic
Games.
- An essential element to this is to attempt to tie all of the
2012 work strands together in a readily recognisable way; to
generate a sense of local relevance to London 2012.
- To this end Herefordshire and Worcestershire have developed a
free-to-use symbol (visual identity) inspired by the values and
principles of the Olympic Movement that attempts to communicate a
sense of local pride and illustrate that through the establishment
of working partnership, the two counties will be able to realise
the potential benefits that are offered by London staging the
Olympic and Paralympic Games during the summer of 2012.
- Herefordshire and Worcestershire mark 'Raising our Game' has
been approved by LOCOG (London Organising Committee for the Olympic
Games) for non-commercial use in line with the regulations
contained within The Olympics Bill 2006.
- 'Raising our Game' Logo was officially launched alongside the
Action plan in May 2008 on behalf of the stakeholders
involved.
Scope
- The protocol applies to any partnership document wishing to
display the 'Raising our Game' symbol, including:
- Any communication or document, in whatever form, prepared by
for public consumption, including advertising, leaflets,
newsletters, reports, posters, banners, fliers or web sites and
press releases.
- Any document or publicity 'any partner' is involved in
producing with other people or other organisations. If the
publication is produced in partnership or is a joint document then
the protocol applies.
- Any publication that has the 'Herefordshire and Worcestershire
Raising our Game' symbol on it, even if there are many other
contributors.
Who Can Use the Symbol
- Any organisation represented by an individual at the
"Worcestershire & Herefordshire Olympic and Paralympic Group",
"Herefordshire Olympic and Paralympic Group" and "Worcestershire
Olympic and Paralympic Group" are free to display and use the
Raising our Game symbol.
- Any other organisation wishing to use the symbol must contact
the relevant Herefordshire or Worcestershire Coordinator for the
2012 Games (contact details below).
Guidelines for Usage
Versions
- The full corporate version is "Herefordshire and Worcestershire
Raising our Game."
- When the reference to both counties isn't required the
alternatives of "Raising our Game Worcestershire" or Raising our
Game Herefordshire" can be used.
- When it isn't appropriate for any text to appear the symbol can
be used displaying only the figure and banner
Format
- Each version is available in a variety of formats, including;
.bmp .jpeg and .eps. The latter format provides the highest
definition for print quality, although the majority of PC's cannot
open it.
Minimum Size
- The height of the symbol must be at least 30mm in order to
ensure clarity of text.
For further information contact:
- Worcestershire 2012 Opportunities Coordinator
- Peter Turvey
- 07795 332508
pturvey@worcestershire.gov.uk
- Herefordshire 2012 Opportunities Coordinator
- Stephen Ashton
- Phone 01432 38 36 23
sashton1@herefordshire.gov.uk
.
Back to the top
