Use of the Olympic 2012 non-commercial brand – The
Inspire Mark
I
Latest
Information
- The London 2012 Inspire programme is an
opportunity for everyone to be a part of the London 2012
Games. It is open to local authorities and non-commercial
organisations which deliver projects that are inspired or energised
by the 2012 Games. The Inspire programme aims to increase
sport participation at the grassroots level, improve Olympic and
Paralympic medal table performance as well as outcomes related to
education, sustainability, culture, business skills and
volunteering.
- The London 2012 Inspire programme team are
especially keen to see more sport projects and events awarded the
Inspire Mark. Councils are the key delivery agent for sport
and physical activity and so are ideally placed to work in
partnership with London 2012 to increase sport participation.
- Councils can put forward eligible projects
by completing a simple application form. Successful projects
can carry the London 2012 inspire mark logo on a wide range of
marketing material and receive communications support from LOCOG to
help boost participation. This might involve: inclusion in targeted
2012 media campaigns, London 2012 representatives at your key
events, blog and feature content on the London 2012 website and
features in our e- newsletters sent to targeted
audiences.
- Projects also need to demonstrate that
they are well-planned and managed and fully funded; participative
and accessible and free from commercial support or
association.
- For more information on the Inspire Mark
programme please go to http://www.london2012.com/about/our-brand/inspire-programme.php
Summary
- For use by non-commercial organisations delivering projects and
events inspired by the London 2012 Games
- Large or small, the Cultural Olympiad is looking for
inspirational ideas from all sorts of people - surprising,
exciting, brand-new projects, events or activities inspired by
London 2012.
Criteria
- The project must meet all three core values of the Cultural
Olympiad (see below)
- The project must address at least three of the seven themes of the Cultural
Olympiad (see below)
- Only not-for-profit organisations can apply (i.e. not
individuals).
- The scheme is predominantly for projects which have entirely
non-commercial funding and support.
- Your project must be inspired by London 2012 and not an
existing piece of work – it needs to be different from what you
normally do, taking bold, new steps forward.
Future
Opportunities
Potential
Benefits
- Chosen projects will be granted the right to use the 'Inspire mark'
on various project materials, such as posters, brochures and
Website. (This will be subject to the standard license agreement)
The Inspire mark is part of the London 2012 brand
family
- It is the first time any Host City has had a brand available
for non-commercial use.
- Inspiring non-commercial organisations right across the UK to
work in new ways - working with new audiences, trying new mediums
and forging partnerships where there just wasn't the impetus to
previously.
- Significant promotion and profile (status)
Limitations
- All or most of the funding you need for your project should be
secured before you apply to London 2012
- The mark is based on the official London 2012 logo but does not
include the Olympic five-rings
- The programme is aimed at not-for-profit projects without
commercial funding. However, in exceptional circumstances where
commercial funders are receiving no or minimal recognition for
their contribution to the proposal, London 2012 may be able to
consider this on a case-by-case basis
Key Contacts
Links
Core values of the
Cultural Olympiad
- Celebrating the UK 'Welcoming the World'
- Inspiring and involving young people
- Positive legacy
Seven themes of the
Cultural Olympiad
- Bringing together culture and sport
- Encouraging audience to take part
- Animating public spaces - through street theatre, public art,
circus skills, live big screen sites
- Using culture and sport to raise issues of environmental
sustainability, health and well-being
- Honouring and sharing the values of the Olympic and Paralympic
Games (see below)
- Encouraging collaborations and innovation between communities
and cultural sectors
- Enhancing the learning, skills and personal development of
young people by linking with education programmes
Olympic and
Paralympic Values
The Olympic Values are:
- respect – fair play; knowing one’s own limits; and taking care
of one’s health and the environment
- excellence – how to give the best of oneself, on the field of
play or in life; taking part; and progressing according to one’s
own objectives
- friendship – how, through sport, to understand each other
despite any differences
The Paralympic Values are based on the history of the Paralympic
Games and the tradition of fair play and honourable sports
competition.
- courage
- determination
- inspiration
- equality
Legacy Guidance Click
for a PDF file
Update @ June
2009
- June 18 - More than 10 million people are set
to take part in the London 2012 Olympic and Paralympic Games
'Inspire' programme, it has been announced.
- More than 175 non-commercial projects – over 100 of which are
now part of The Cultural Olympiad - have already been recognised
through the Inspire programme and carry the Inspire
Mark.
- As part of the drive to push the Inspire programme
nationally, London 2012 announced today that the Inspire programme
has been extended to include not just culture, but also sport,
education, sustainability, volunteering and business opportunities
projects and events.
- The national reach of the programme is being boosted by the
recruitment of 12 regional managers, who will be
called "Inspire Programmers", and a major push to attract new
applicants in all sectors is now underway.
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